Baskin Robbins Rebranding Project. The redesigned logo features two pink spoons forming the initials BR, subtly incorporating the number 31 through a gradient effect. The spoons symbolize sharing and community, reinforcing the brand's playful and social nature. Irregualr, curvilinear letterforms add a welcoming, approachable feel. The refreshed design aims for a contemporary, vibrant look while honoring the brand's legacy.